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Where
should you buy an engagement ring ?
At
a Jewellers, obviously - but what sort of jeweller? You
have a choice of five:
The
cheapest:
go to a catalogue showroom or one of the mass
market jewellery multiples found in every high
street. Both sorts buy ready made engagement
rings in bulk from specialist manufacturers
and can produce a 9ct gold ring set with a
tiny diamond for under £150. |
The
smaller independent jeweller:
often run and owned by one man who goes to
the same manufacturers but may not have the
buying power of mass market firms. |
The
better independent & quality national chains:
they buy from specialist
manufacturers, focussing on medium priced rings,
bought in quantity. |
International
jewellers:
the top step on the ladder who work to an international
standard. They
source stones in Antwerp or New York, design
in house and manufacture in their own workshops
offering a bespoke service to a demanding clientele. |
The
Jewellery Web Shop:
due to their very special position on the precious
stone market and their exclusive use of the
internet as a sales outlet they are able to
offer the quality and service of an International
Jeweller at prices similar to those found at
mass market multiples. |
Why
buy Jewellery on the Internet click here
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