1/ Consumer
confidence
AM Diamonds Ltd. is committed to operating our business with a view to
ensuring that consumers buying diamond jewellery are able to
rely with confidence on the professional and ethical standards
and technical skills of the gem diamond industry, taking account
of the following:
Natural diamonds
are objects of prestige, a luxury good, acquired for sentimental
reasons and are regarded as items of value by the consumer.
Diamonds are a
unique item about which the consumer has limited expertise and
consequently, in order to make an informed choice, the consumer
is reliant on (i) the standards and integrity
of the diamond
industry, and (ii) information from the diamond industry as to
cut, colour, clarity and carat weight and other attributes,
including the application of any treatment*
The highest
professional and ethical standards and technical skills are
necessary to ensure that consumer trust is not misplaced and
that the reputation of the gem diamond industry is
maintained
and enhanced.
Consumers expect
to purchase diamonds in their natural state, without any
treatment, beyond the accepted skills of craftsmanship
associated with their cutting and polishing and therefore the
danger of non-disclosure of treatment of natural diamonds, and
the passing off of partly or wholly synthetic diamonds and simulants as natural diamonds, is contrary to the interests of
consumers.
The injury and
hardship suffered by local populations (and the potential for
it) when conflicts arise in diamond producing areas are
unacceptable, as is seeking to profit from such conflicts.
* Treatment means
any process, treatment or enhancement changing, interfering with
and/or contaminating the natural appearance or composition of
diamond. It includes colour (and
decolourisation) treatment,
fracture filling, laser and irradiation treatment and coating.
2/ Business
practices
AM Diamonds Ltd. is committed to operating its business in such a way that
we neither engage in, nor encourage in any manner, the following
practices which are regarded as unacceptable and against the
public interest and that of the diamond industry:
Buying
and trading rough diamonds from areas where this would encourage
or support conflict and human suffering.
The
use of child labour.
Practices
which intentionally or recklessly endanger or harm the health or
welfare of individuals.
Conduct
which conflicts with the principles set out in (*) above,
thereby bringing the diamond industry into serious disrepute.
3/ Commitment
AM Diamonds Ltd. is committed to the highest industry ethics including the
following:
Action
to address concerns arising out of the misuse of rough diamonds
in support of conflict and regular discussions on other issues
relevant to the gem diamond industry to enable
appropriate and
timely industry responses.
The
provision of proper working conditions (including the health,
safety and well-being of workers).
The
dignity of individuals and best practices to ensure the fair
treatment of individuals.
Full
compliance with international best practice and the related
regulatory framework with respect to the environment.
Full
disclosure at all levels of the diamond distribution chain and,
most importantly, to consumers, of all treatments to natural
diamonds and with respect to wholly or partly synthetic stones
and compliance with the rules, regulations and guidelines
published from time to time by the diamond industry's governing
bodies.
Diamond Engagement Rings
Quality of cut
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